Twitter Says That All Advertisers Will Now Have to Pay for Verification to Run Ads in the App
Twitter has announced that it will start charging advertisers for account verification. This means that any business or individual looking to get verified on Twitter will have to pay a fee. Twitter’s verification process aims to establish the authenticity of an account, and it has recently reopened its application process after a three-year hiatus.
Facebook Ad Systems Error Causes Significant Overspend on Many Accounts
Facebook experienced an error in its ad system, which caused many advertisers to overspend significantly on their campaigns. The issue occurred due to a bug that miscalculated the cost per thousand impressions (CPM) for some ad sets. This caused advertisers to spend up to 25 times more than they intended. Facebook has apologized for the error and is working on refunding affected advertisers.
WhatsApp Adds the Capacity to Log into the App on Multiple Devices
WhatsApp has introduced a new feature that allows users to log in to their accounts on multiple devices simultaneously. Previously, WhatsApp only allowed users to have one device connected to their account at a time. With the new feature, users can connect up to four devices to their account, including desktop and web versions of the app. The feature also includes end-to-end encryption for all devices, ensuring that messages remain secure.
Google: Page experience is not a ranking system, but it is a ranking signal
Google’s Page Experience update is not a new ranking system but rather a ranking signal. This means that it won’t directly determine a website’s rank, but it will impact its position in search results. The update evaluates various user experience factors such as page speed, mobile-friendliness, and security, among others. Google will roll out the update gradually starting in mid-June, and it will be fully live by the end of August.
Google sets deadline for getting data out of Universal Analytics
Users of Universal Analytics have until July 1, 2024, to export their data, Google said yesterday. UA will stop collecting data on July 1 of this year. The company will also automatically make Google Analytics 4 properties for those on UA who haven’t created them yet.
TikTok Shop: Social Commerce For Brands And Influencers
TikTok invited select users in the United States to an early testing phase of TikTok Shop. It includes an affiliate marketplace, connecting brands to influencers who can help them sell to their target customers.TikTok Shop allows merchants to sell products to audiences directly on TikTok through video content, LIVE streams, and a product showcase profile tab.
