We did it! We managed to increase numbers of downloads and sales of an entertainment application up to 1200%
In our inbox we always see questions such as (How to increase my mobile application download rates ?, How to make profit from my mobile application? , How can I make my application popular ? ,how to study my competitors?)
Here let me show you in this case study how we increased the rate of application downloads up to 1234% without any paid ADS
Let me tell you first about the Application, its MBC3 mobile application which is an entertainment application and it is considered in the Arab world as a competitor for Disney application
The application has a lot of free content and paid content our target audience was from Egypt , KSA, Kuwait , Emirates
We had subscriptions from Egypt , Iraq and Algeria but in Algeria we had no payment options so there were no profits , KSA showed higher subscriptions than Egypt
Goals
- Increase application downloads rate
- Increase numbers of paid subscriptions
- Increase profits
- Brand awareness in more countries
- We put a timeline of 3 months
The plan:
- We analyzed the competitors and we did a market research
- Build a target audience persona from each country
- Analyzing user experience on the app
- We aim to fix any Technical issues over the app
- SEO optimization over android and apple stores
- Start execution as soon as possible and monitoring
- After building the ultimate buyer persona we managed to understand each segment with its problems and challenges and we managed to put solutions and marketing steps such as offers, and reformulation of the content to target the right persona
- A localization for keywords, and production of videos with a local accent and cultural cues for each country
- We used the ultimate keywords for each country and we analyzed competitor’s keywords
- Providing the audience with easier payment options such as ( fawry , Etisalat , STC )
Results
- Increased downloads rates up to 91% for android and 9% for apple
- Increase profits up to 45 % for android and 55 % for ap11ples
- By analyzing the market percentages and rates we found that we can increase apple store downloads by 15 % and thus increase profits
- Results show a great increasement in installing the app after 9 weeks from 33 k to 444k
- Uplifting CVR percentage up to 39%
- In the image you can see the astonishing increasement in the percentage
In our campaign we used a lot of tools such as (Appanni, sensortower, GA, GSC)
Numbers are the key to read the results and results are the key to asses the effort , At the end feel free to ask or discuss any points
